AF

Goal Based Marketing 

BIOGRAPHY

Hi, I'm Alex Frueh, a digital marketing professional with an unwavering focus on your bottom line.

To me, marketing is the perfect blend of art and science. I've honed my skills by weaving together qualitative insights with quantitative data, crafting strategic marketing plans that drive real results.

Whether I'm optimizing a website, fine-tuning digital analytics, or architecting the next impactful campaign, my primary goal remains the same: delivering revenue-based results.

Alexander Frueh About - Goal Based Marketing - Strategic Digital Marketer
$MM+

media managed

+

client companies

+

Years of experience

Skills

Digital
SEO
Paid Media
Strategy
Analytics
Operations
Demand Gen
Social Media
Data Analysis
Conv. Opt
Web Dev
Adobe Creative

Experience

  • Growth Marketing Manager
    @MARKT-PILOT GmbH

    2022-Present | Chicago, IL

    Steer global marketing tactics & strategies, with the goal of efficiently channeling qualified leads to regional sales teams.

    Responsibilities are related to marketing optimization, prioritized by impact include all marketing channels, reporting, operations, and revenue management.

  • Marketing Strategy & Operations Manager
    @LoSasso Integrated Marketing

    2020-2022 | Chicago, IL

    Managed internal media team and coordinated with partners to lead development and delivery of integrated media strategy, including planning, buying, and optimization.

    Ensured alignment with agency teams for optimal B2C and B2B client results.

  • Senior Digital Marketing Strategist
    @Dealer eProcess

    2018-2020 | Lisle, IL

    Oversaw $10MM/yr. ad spend, managing innovative digital marketing strategies across multiple platforms for 60 automotive dealers.

    Led a dynamic team, blending marketing and account management to drive impactful, client-tailored solutions.

  • Marketing Assistant
    @Disabled On the Go

    2015-2018 | Naperville, IL

    Elevated brand via innovative digital marketing, developing a vibrant website, steering potent online campaigns, and enhancing partner relations to drive business.

    Championed customer engagement, amplifying our digital footprint through reviews.

Education

  • Bachelor of Arts - Business Management

    Benedictine University | Lisle, IL

    Focus in marketing, and additional data analysis coursework. Participated in IBM partnered business analytics hackathon. Dean's List - 3.9 GPA

  • Associate of Science - Marketing

    College of Dupage | Glen Ellyn, IL

    Focus in digital marketing. Graduated with Honors.

  • Code in Place | CS106

    Standford University | Online

    Program offered by Stanford during COVID, admitting 1,500 students globally to take Stanford's first computer science course.

  • Online & Post-Grad Coursework

    Coursera, College of Dupage, DePaul University

    Completed coursework in advanced topics such as databases, data analysis, Javascript, Python, and web development.